Takara

Takara Barbie (1982-1985) and Jenny “Japanese Traditional Style Barbie”

The Takara Barbie was released in 1982, when Mattel teamed up with Takara Company to develop a fashion doll. At the time Barbie had been in the Japanese market for quite some time, but she wasn’t that popular with the girls there. With a few key changes made by Mattel and Takara, they had what they needed to boost sales in the Japanese market. The new Takara Barbie was extremely popular.